The Fortinet Global Security Research Team has investigated a series of malicious Twitter direct messages that push users to a site offering potentially unwanted software in the form of free games.
Malicious "Direct Messages" (aka DM) circulating on Twitter leading unsuspecting users to a site offering potentially unwanted software in the form of free games.
The malicious messages "spamvertise" iPhone-related websites:
Wanna win the new iPhone?
It's so easy and cool, I love this thing!
Visit: http://iphone[REMOVED].info
Clicking on that link leads, via redirection, to a site known for its adware/spyware history:

Figure 1: Play for Free Now!
Freeze.com gained a controversial reputation due to the disputed morality of their business model, which consists in bundling several potentially unwanted components (thus generating money via the affiliation programs of those components) with games or applications such as screensavers. As for the security industry position, our colleague McAfee's Site Advisor ranks it as "red":
http://www.siteadvisor.com/sites/freeze.com.
Upon clicking anywhere on the page displayed in Figure 1 above, users are prompted to download and install a file named "games.exe". In addition to a game, running this file launches the installation of various applications (Yahoo Toolbar, Smartshopper, Seekeen, Revelant Knowledge, Registry Power Cleaner, etc...), depending on the user's hardware and software configuration. Needless to say, each of these applications rewards Freeze upon each successful installation, via their own affiliation programs. While not a malware, "games.exe" is a potentially unwanted application; Fortinet offers its customers grayware detection for it under the name "Adware/Freeze." Since redirects are used, it is important to be reminded that such attacks can quickly shift shapes and lead a victim to alternative sites at any given time.
Twitter's direct messages carrying these links are emitted by Twitter accounts that have been compromised -- most likely in the recent
Phishing Operation targeting Twitter. This two-stage operation (Phishing/Spamvertising) is a well documented trend of Spam 2.0 that
has hit all the major Web 2.0 sites (MySpace, Facebook, YouTube, etc...) over the past two years. It leverages the trust that "Friends" on social networking have in each other: people are more likely to click on a link if it comes from a friend. This scheme efficiency ensures significant revenues in short time-frames (Further details about the whole process and the economics behind it were given at VB2007 Conference[1] , and are summarized
here). It is rare however that compromised accounts are used to push adware/spyware installation, or malware (although it recently happened to Facebook with the infamous
Koobface worm).
Twitter has been notified, and freeze.com has been informed that one of their affiliates is using compromised Twitter accounts to seed their bundles and increase his/her installation bonus.
Updates:
The same DM carrying rogue links is being reported by blogger "Jerell":
http://www.twittertruth.com/?p=71
He reports the same link to lead to a different site, scamming users into subscribing to a mobile service charging them $6 per week. This is an effect of a geolocalization layer introduced by the gang using the compromised Twitter accounts. Because the mobile service most likely works only in the US, users whose IP is located in other countries are sent to freeze.com instead. Financial gains stemming from the initial Phishing operation are therefore optimized, and no potential victim is left aside.
Since the other link he reports (hxxp://helloiphones.com) leads to the same geolocalization layer, and the same end-points (winicane.com or freeze.com), it informs us more about the gang behind the whole operation. This same domain was used in a Facebook Spam 2.0 scheme back in July 2008:

Figure 2: When a user starts saying things thrice, her account most likely got compromised
It is not the gangs first try, and most likely not the last. Moving to Twitter may be a way for them to diversify their seeding vectors, or simply to reach as many people as possible using the most currently hyped Web 2.0 site. More than likely, a combination of both. Since this took place, the geolocalization redirects which were sending affected IP's to freeze.com have been changed and are currently pointing users to Google.
March 9, 2009:
The affiliate is no longer running the campaigns; they were blacklisted because of the incident. W3i and its affiliates are aware that this is a serious issue. According to W3i, they have been monitoring affiliates more closely since Fortinet first reported this incident.
Acknowledgement:
Jennifer Leggio, Fortinet, for providing the initial DM.
Notes:
[1] Menace 2 the Wires: Advances in the Business Models of Cybercriminals, Guillaume Lovet, VB2007, Vienna